Whether it’s a shareholder letter or a leaked internal memo, every piece of communication has an idea to sell. I find the ones worth studying and take them apart to reveal the core idea being sold and the mechanism used to sell it.
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How do leaders sell their biggest ideas?
One simple word became Sam Walton’s most powerful persuasion tool.
See how Sam Walton used a psychological trick to hardwire customer obsession into his employees' minds.